Application Inspiration: Got No Money? Don't Worry, Just Pay with a Tweet!

Pay with a tweet

Lead generation is important for each company, especially for the ones who sell products online. That’s why enterprises, saas-companies, will create -shareable- online content, cause they all aim to go viral. But anyone wanted to read that piece of content, has to fill out a form on the landing page and not everyone is happy about that. People don’t always want to give their personal information.

Luckily, there is a great tool that will have a huge impact on your shareability of your lead gen content, namely Pay with a Tweet. Visitors have now access to your online content without having to ‘pay’ for it by asking 99c for a copy or by giving up personal information on a form. The only thing they have to do, is to share it with their own social network sites -Facebook, Twitter, LinkedIn- to get access to the content.

So the buyer makes a public recommendation of your product on a social networksite and you reward them with a free copy. It’s as easy as that.

Benefits

This tool is great for your landing page visitors to use

The company will increase their online visibility

More traffic to the landing page

People are more likely to trust family and friends than enterprises. So by letting users do the promotion for you, you will receive a lot more visitors to your website.

Easy to set up!

Easy to set up: the button

Go to the Pay with a Tweet website
Go to www.paywithatweet.com and click "Create Your Free Campaign."
Fill in your personal information
Choose which social networks people can ‘pay’ with.
It’s better to opt for several social networks than to force visitors to use Twitter
Add your landing page information
Copy the HTML code and paste the button’s code into your landing page’s HTML. You’ll get the possibility to design your own button
There are many websites you can use. Another one is socialpay.me

Hubspot Pay with a Tweet

'Paying with a social post' is even possible for offline shops!

Because pup-up stores are temporary, the paying with a social post concept could be perfect for generating buzz, increasing brand awareness and online visibility. And this is what Marc Jacobs did with his pop-up store. By snapping photos and posting messages with the hashtag #MJDaisyChain, visitors got awarded with Marc Jacobs-branded gifts when exiting the store. Customers who stopped into the Tweet Shop had also the possibility to get free manicures, take selfies in the Daisy photo booth and of course, check out the new line of Daisy products.

I’m a fan

Online

Enterprises who are selling products online, have to create online content to get found and to generate leads. By creating sector related content, they show their knowhow and expertise. In exchange for the content, the visitor has to give some personal information. That will prevent lead gen content from going viral sometimes.

I can fully understand that visitors are skeptical about filling out a form with personal information. That’s why paying with a tweet is a perfect alternative for generating more traffic to your landing page and increasing your online visibility / brand awareness. Your leads will become your promoters, who are important influencers for potential customers. All this will hopefully increase your sales too.

Offline

I’m a huge fan of this concept because it is just a very clever thing to do. Why? It is great for giving the store visitors an unforgettable brand experience, for generating very important buzz/ WOM, for improving the brand image and last but not least for increasing the company’s online visibility. It is of course for a limited time that you will launch your campaign by selling products by a social post.

But don’t forget it has to be relevant for your company and for your visitors. You cannot decide to do this without having a well thought-out strategy.

Here is another example of a store where you must pay with a social post :