BroApp: The Relationship Wingman for Bros

BroApp

My new application inspiration post is one for the boys a.k.a. bros! You need it apparently.

So if I understand men: you are too busy hanging with your mates and just want to do bro things instead of texting your girlfriend? Well, you have your wingman bro, thanks to the BroApp (available in Google Play, soon in the App store).

Urgh, another text message from my girlfriend

I guess you all know the feeling when your girlfriend is texting you while you are trying to do cool bro things, like playing games with your Playstation or Xbox 360, enjoying the ridiculously lame movie, drinking (a lot of) beer, fishing or other activities where you are using the word ‘bro’ constantly. Finally there is an app for you guys, namely the BroApp. 

You don’t have to ignore your girlfriend anymore or you don’t have to take the five “long” seconds out of your bro-time to text her something like: ‘Hi Honey, had  a lovely day, how was yours? Love you’, cause that is apparently really complicated and hard.

The BroApp: benefits

This is not a joke! It lets you send pre-programmed text messages to your girlfriend. You can select those pre-programmed messages, but you can edit them or write some on your own. I would recommend you to write your own messages because the pre-programmed ones are very lame! Or would you call your girlfriend “Darl” as in “Darling? Guess not.  

Then it is possible to set the time and date to send the text. And that’s all, the app does the rest for you. The intelligent thing is that the app knows the woman’s WIFI, so there shouldn’t be an awkward moment when she receives a text while you are still together, in the same room. You can also cancel a scheduled message of course.

• Apparently, the app actually increases the communication in your relationship. Even though your girlfriend will find out that you have your special wingman, some of them still love it. Cause now there is a small conversation –thanks to the automated message- that your girlfriend wouldn’t have had without the app.

• Another good thing about the app is that you only can program in one girlfriend at the time, which means that the BroApp is anti-being-a-cheater. Hell yeah!

• It is not only for texting your girlfriend. Cause do you have a mom who thinks that you have forgotten all about her when you’re not texting twice a week? Well, program BroApp to text your mom and another thing is solved.

My opinion?

I would figure it out I guess, cause the app is not a secret, it is popular. At first, it wouldn’t be a problem for me. As long as I can start a little conversation with my boyfriend.

But after some time, I would realize I am talking  to a robot.  Women are emotional human beings who want to get sincere attention.

And I think it will not take long before there is a version for girls. Then you have a relationship where your robot is texting her robot. How romantic!

But guys, this is your decision. Give it a try and you’ll see.

Have fun doing bro-things, whatever this might be! 

Author 

Brett Dufort - Application Inspiration
Student Digital Marketing at Ehsal Management school - ehsaldmc

• be.linkedin.com/in/brettdufort/

Got No Money? Don't Worry, Just Pay with a Tweet!

Pay with a tweet

Lead generation is important for each company, especially for the ones who sell products online. That’s why enterprises,  saas-companies, will create -shareable- online content, cause they all aim to go viral. But anyone wanted to read that piece of content, has to fill out a form on the landing page and not everyone is happy about that. People don’t always want to give their personal information.

Luckily, there is a great tool that will have a huge impact on your shareability of your lead gen content, namely Pay with a Tweet. Visitors have now access to your online content without having to ‘pay’ for it by asking 99c for a copy or by giving up personal information on a form. The only thing they have to do, is to share it with their own social network sites -Facebook, Twitter, LinkedIn- to get access to the content.

So the buyer makes a public recommendation of your product on a social networksite and you reward them with a free copy. It’s as easy as that.

Benefits

• This tool is great for your landing page visitors to use

• The company will increase their online visibility

• More traffic to the landing page

• People are more likely to trust family and friends than enterprises. So by letting users do the promotion for you, you will receive a lot more visitors to your website.

• Easy to set up!

Easy to set up: the button

1. Go to the Pay with a Tweet website
   Go to www.paywithatweet.com and click "Create Your Free Campaign."
2. Fill in your personal information
3. Choose which social networks people can ‘pay’ with.
   It’s better to opt for several social networks than to force visitors to use Twitter
4. Add your landing page information
5. Copy the HTML code and paste the button’s code into your landing page’s HTML. You’ll get the possibility to design your own button
6. There are many websites you can use. Another one is socialpay.me

Hubspot Pay with a Tweet

'Paying with a social post' is even possible for offline shops!

Because pup-up stores are temporary, the paying with a social post concept could be perfect for generating buzz, increasing brand awareness and online visibility. And this is what Marc Jacobs did with his pop-up store. By snapping photos and posting messages with the hashtag #MJDaisyChain, visitors got awarded with Marc Jacobs-branded gifts when exiting the store. Customers who stopped into the Tweet Shop had also the possibility to  get free manicures, take selfies in the Daisy photo booth and of course, check out the new line of Daisy products.

I’m a fan

Online

Enterprises who are selling products online, have to create online content to get found and to generate leads. By creating sector related content, they show their knowhow and expertise. In exchange for the content, the visitor has to give some personal information. That will prevent lead gen content from going viral sometimes.

I can fully understand that visitors are skeptical about filling out a form with personal information. That’s why paying with a tweet is a perfect alternative for generating more traffic to your landing page and increasing your online visibility / brand awareness. Your leads will become your promoters, who are  important influencers for potential customers. All this will hopefully increase your sales too.

Offline

I’m a huge fan of this concept because it is just a very clever thing to do. Why? It is great for giving the store visitors an unforgettable brand experience, for generating very important buzz/ WOM, for improving the brand image and last but not least for increasing the company’s online visibility. It is of course for a limited time that you will launch your campaign by selling products by a social post.

But don’t forget it has to be relevant for your company and for your visitors. You cannot decide to do this without having a well thought-out strategy.

Here is another example of a store where you must pay with a social post : 

Source: How to use Pay with a Tweet to generate leads - Hubspot

            Marc Jacobs Tweet Store - Mashable

Author 
Brett Dufort - Application Inspiration
Student Digital Marketing at Ehsal Management school - ehsaldmc

• be.linkedin.com/in/brettdufort/